Among the many challenges of independent advisory firms is integrating public relations with digital marketing efforts. With so many business management priorities, good PR is often left to the wayside leaving the bulk of press mentions to the few firms that have an integrated PR strategy.
Our new partner, Influence Advisor, is not just any public relations firm for financial advisors. Influence Advisor helps advisors generate publicity and get in front of their target constituents by combining traditional PR with content marketing, SEO, social media, and other marketing efforts. We support the firm because of the team’s vast experience and its focus on integrating PR into the overall marketing plan, something we view as essential for independent advisory firms to best compete with industry giants.
The firm was founded by Mark Rose, who has 20+ years experience crafting and implementing public relations programs for start-ups, mid-size and large companies in a wide range of industries. Rose was senior vice president at Edelman Worldwide in New York and Los Angeles, and has held positions at Middleberg Communications, Howard Rubenstein Associates, Marston Communications, and Makovsky + Co.
See CMG Advisor Central for the company’s latest content marketing program for financial clients.
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