News and Events

News and events in the online marketing world, financial planning and wealth management industries, and related to SEO4Advisors and its partners.

SEO4Advisors Partners with Public Relations Firm Influence Advisor

SEO4Advisors Partners with Public Relations Firm Influence Advisor

Among the many challenges of independent advisory firms is integrating public relations with digital marketing efforts. With so many business management priorities, good PR is often left to the wayside leaving the bulk of press mentions to the few firms that have an integrated PR strategy.

Influence Advisor public relations firm for financial advisorsOur new partner, Influence Advisor, is not just any public relations firm for financial advisors. Influence Advisor helps advisors generate publicity and get in front of their target constituents by combining traditional PR with content marketing, SEO, social media, and other marketing efforts. We support the firm because of the team’s vast experience and its focus on integrating PR into the overall marketing plan, something we view as essential for independent advisory firms to best compete with industry giants.

The firm was founded by Mark Rose, who has 20+ years experience crafting and implementing public relations programs for start-ups, mid-size and large companies in a wide range of industries. Rose was senior vice president at Edelman Worldwide in New York and Los Angeles, and has held positions at Middleberg Communications, Howard Rubenstein Associates, Marston Communications, and Makovsky + Co.

See CMG Advisor Central for the company’s latest content marketing program for financial clients.

Contact mark@influenceadvisor.commention “SEO4Advisors” and get 10% off your first project.

SEO4Advisors Named Among Top 10 Websites for Financial Advisors

As a financial advisor, you need to be knowledgeable on many topics, from financial planning and investment management to marketing, technology, and business development. Luckily, the Internet is full of information to help you manage and grow your business. The Trust Advisor, a leading wealth management e-Newsletter, recently published its list of the Top 10 Websites for Advisors and How to Use Them. SEO4Advisors had the honor of being included in this list, which was compiled by Mike Byrnes, CEO of Byrnes Consulting.

As Byrnes advises, you can easily keep track of the newest content on these websites by subscribing to their RSS Feeds and following their Twitter accounts.

Get the best search engine optimization and marketing tips to gain visibility for your company, by subscribing to the SEO4Advisors RSS feed or by following us on Twitter @SEO4Advisors  and @brienshanahan. Also be sure to follow Byrnes Consulting (twitter handle: @byrnesconsultin), The Trust Advisor, and the other top websites for financial advisors:

Top 10 financial advisors websites

photo credit: Gizmodo

 

 

About The Trust Advisor:

The Trust Advisor is a website and e-newsletter founded in July 2009 and currently serving 120,000 registered investment advisors, independent broker-dealer representatives, wire house brokers, estate planners, bank or trust advisors, and others. The Trust Advisor features articles on bank regulations, trust administration, estate planning, and wealth management strategies.

About Byrnes Consulting:

Byrnes Consulting provides business planning and marketing consulting services to financial advisors. Mike Byrnes founded Byrnes Consulting to utilize his experience in business planning, marketing strategy, business development, client service, and management effectiveness to help advisors become more successful.

About SEO4Advisors:

SEO4Advisors is a boutique search engine optimization (SEO) and financial advisor marketing firm that helps financial advisors use the Web to gain new clients and market niche advisory services. SEO4Advisors Founder Brien Shanahan regularly teaches advisors about SEO best practices through webinars and blog posts, and is a featured author on SEO topics for Steamfeed.com, a leading blog site for marketing professionals.

SEO4Advisors In Wall Street Journal On SEO Tips For Financial Advisors

SEO4Advisors In Wall Street Journal On SEO Tips For Financial Advisors

SEO4Advisors founder Brien Shanahan was featured in a recent Wall Street Journal article on SEO Tips For Financial Advisors To Improve Their Online Visibility. In the article by Caitlin Nish, Shanahan provided a few clear and important SEO tips that financial advisors can implement right away to start getting found in search engines.

Some of these valuable SEO tips include:

SEO Tips For Advisors

  1. Figure out what prospects are searching for. Don’t guess at the keywords, but instead do real research using the Google AdWords Keyword Tool and other similar online tools.
  2. Be direct and avoid jargon. Don’t confuse the search engine robots with poetic language. Clearly explain what services you offer and use your keywords.
  3. Focus on quality over quantity of inbound links. Links should be unpaid and related to your industry from reputable sources.
  4. Get on social media. A social media presence can bring you prospects and also replace any potentially negative entries in search results with your new higher-ranking social media profiles.
  5. Start blogging. A blog enables you to create regular content, target more keywords, and build website domain authority.

Read the full article on the Wall Street Journal’s website: SEO Tips To Gain More Visibility Online.

Download the .PDF for SEO Tips To Gain More Visibility Online 

See our other media mentions.

Get More Online Leads With Website SEO

Use Search Engine Optimization To Gain Online Leads

In a recent article on RIA Central, SEO4Advisors founder Brien Shanahan shared three things that advisors can do today to gain more online leads with website SEO (search engine optimization).

  1. Do effective keyword research (don’t guess)
    RIA Central Logo

    RIA Central is a community of registered investment advisors, aspiring RIAs and thought leaders whose mission is a free and open exchange of ideas and resources for the betterment of the RIA industry.

  2. Write engaging content around your keywords
  3. Update website content regularly.

The article, written by Kevin Feehily of Byrnes Consulting, also gives a good introduction to search engine optimization and explains the importance of good local SEO.

See the full article on RIA Central.

About RIA Central:
RIA Central is a community of registered investment advisors, aspiring RIAs and thought leaders. Founded in December 2008, RIA Central’s mission is to provide a free and open exchange of ideas and resources for the betterment of the RIA industry.

About Author Kevin Feehily and Byrnes Consulting:
Kevin Feehily works for Byrnes Consulting, providing consulting services to help advisors become even more successful. His expertise is in client service, operational efficiencies and management effectiveness, along with several other areas.

 

SEO4Advisors Featured in FA Magazine Blog About SEO Tips For Advisors

SEO4Advisors Featured in FA Magazine Blog About SEO Tips For Advisors

Most financial advisors know very little about search engine optimization, and their websites reflect it. Luckily Mike Byrnes of Byrnes Consulting is working to change that. In a recent article for his Social Business Blog on Financial Advisor magazine’s website, Byrnes interviewed SEO4Advisors founder Brien Shanahan to provide 8 SEO tips to help financial advisors get found on the Web.Featured in Financial Advisor Magazine

Shanahan presented alongside Marie Swift, founder of Impact Communications, at NAPFA’s 2011 Practice Management and Investments conference in October 2011. In his presentation, Shanahan outlined how advisors can use SEO to gain automatic referrals from search engines and then use video marketing to engage the new prospects and clients.

Mike Byrnes

Mike Byrnes, founder of Byrnes Consulting

Some of Shanahan’s SEO tips from the NAPFA presentation are highlighted in Byrnes’ article, including:

  • How advisors should structure web page titles.
  • How to write effective Meta descriptions that appeal to both search engines and Web searchers.
  • How to use text formatting like bold and bullets to strengthen on-page SEO.
  • How to create SEO-friendly URLs.
  • How to effectively target the keywords prospects are searching for.
  • Why Local SEO is so important and how to optimize for your region.
  • The importance of inbound links and how to get them.
  • How web analytics can help strengthen your SEO and online marketing plans.

See the full article, titled “Increase the Chances of Prospects Finding You” on Mike Byrnes’ Social Business Blog at FA-mag.com.