Social Security Income Planning and Website SEO: Financial Advisor Niche Marketing

Website SEO is the key to marketing a Social Security income planning niche for financial advisors and other professionals

Bulls Eye - Financial Advisor Niche SEO A Social Security income planning is a great niche for advisors. Everyone nearing retirement age can benefit from it, the niche is often shunned by other advisors, and there is great opportunity for marketing this service on the Web, as demonstrated by the thousands of Internet search queries every month on social security income planning topics.

See our full webinar on Social Security Income Planning and Website SEO for Financial Advisors.

Download the Social Security Planning Webinar Slides

Why do financial advisors need a niche?

I believe wholeheartedly that all advisors should have a unique niche market. A niche helps you stand out among the competition and gives you unique selling points for gaining new clients. It’s always good marketing to stand out and be great at something. Rather than limiting your available client base as many niche-naysayer advisors would respond, it actually better qualifies you for your target clients, which can strengthen prospect close rates, open better marketing opportunities, increase client retention, improve client service, and make you a go-to resource for media interviews on your area of expertise.

Why is Social Security income planning a good niche for financial advisors and other financial professionals?

A good niche should be marketable. There should not only be a demand for your services, but you should be able to market yourself as an expert in your niche and prospects should be able to find you.

That’s what makes Social Security income planning such a good niche for advisors. Every month there are thousands of people searching for information on how they can maximize social security benefits. The public doesn’t understand Social Security spousal or survivor benefit rules. They want to minimize taxes on Social Security income. But most of the information provided on the Web is from journalists, not the expert advisors. In compiling a list of keywords on Social Security income planning, I quickly came up with over 150 high-traffic, low-competition keywords. Here are just a few Social Security income planning keywords with their total U.S. monthly searches, level of competition, and approximate cost per click if you were to pay for Website visitors via Google AdWords.

Social Security Income Planning SEO Keyword Terms

There tens of thousands of monthly Internet searches for Social Security income planning keyword terms.


Unlike other SEO keyword terms that advisors often use to market themselves, Social Security income planning keywords have low competition. That means it’s much easier to rank for a term like “social security advisor” than it is for a term like “financial advisor San Francisco” even though they have the same search volume. And if you’re still having trouble ranking in the first page of search results for your keywords after optimizing your website, you could always pay for each visitor to your Website via Google AdWords. Each visitor for the term “financial advisor San Francisco would cost you $12.52 on average, while the term “social security advisor” would only cost $7.44 per click.

If you instead pursued the niche of serving doctors, it would be much more competitive to rank organically, there are significantly less monthly Web searches, and paying for Web visitors would cost you $10.76 each.




U.S. Monthly Searches

Approx. CPC

social security advisor




social security advice




maximize social security benefits




financial advisor for doctors




financial advisor san francisco




cfp miami




financial planning new york





To succeed in a niche market, you must first know your market. That means not only the practical side of how to advise clients on maximizing social security income benefits for example. But also how you plan on marketing yourself as an expert in your niche.

Social Security income planning as a service niche presents great opportunity for marketing yourself on the Web. I’ll show exactly how to do this in our free recorded webinar on Social Security Income Planning and Website SEO for Financial Advisors.

My co-presenter, Frank Horath of ClientFirst Financial, will demo some really neat planning software and show you how to become an expert in Social Security income planning. I’ll show you how to market that Social Security income planning expertise on the Web with search engine optimization.

Title: Social Security Income Planning and Website SEO for Financial Advisors
Download the Social Security Planning Webinar Slides